In the video above, I ask a simple question. Are we using too much, or too little, of flavoring? The reason I wanted to make this video is because there’s a lot of misinformation about “concentrations”. Some say there’s no need to go over 1%, even diluting flavorings further. And some say there’s no reason to go past 5-6% of most flavorings, as you’ll only over-flavor them. Well in this video, I take one flavor, TFA Strawberry Ripe, and mix it up at multiple concentrations. 1% – 5% – 10%. And then I test them against eachother. My guess was that they wouldn’t be too different from eachother. After that, I then included 0.5% of Sweetener to each batch, to see how much that affects flavor. Again, I thought each batch wouldn’t differ too much. But I was wrong. Catch the video to see the results.