Extracted: Ep. 2.8 – Marketing is EVERYTHING (Members Only)

Watch the Video Here To listen press play What’s in this episode? This video I talk about marketing and how much it impacts how well you grow as a company. I look at good and bad marketing in vaping, and… Continue Reading

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Flavor Talk: CAP 27 Fish; TFA/FW Red Licorice; TFA Swedish Gummy

TFA/FW Red Licorice: These flavorings are very similar to eachother. They aim to emulate Twizzlers or Red Licorice Vines. they do a good job at doing so as well. I don’t really recommend soloing these, but if you do,  7… Continue Reading

Resonance – DIY Mixing Research

I’ve been conducting some small research on something I think can drastically improve the longevity of specific recipes. I call it ‘Resonance’. First, what is resonance? Many of you know how much I like to draw similarities between aroma and… Continue Reading

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Extracted: Ep. 2.7 – Nostalgia (Members Only)

Watch the Video Here To listen press play What’s in this episode? This video I talk about what nostalgia is, why we feel nostalgia, and how we should harness it in our work     If you like Extracted and… Continue Reading

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Dissecting Looper

This article will break Looper down into easily consumable parts, that can helpfully get us a bit closer to the formula. Continue Reading

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