Owner of LiquidLabs and Keep It 100 Eliquids Dies in Fatal Car Crash

In a tragic story, James Fusaro, 26, and his fiancé Christina McNamara, 25, were both killed in a fatal crash  along I-195 in Jackson, NJ today. The news broke from NJ.com detailing that Fusaro was driving his 2017 McLaren 570S when it hit an embankment coming off an exit, overturning the car and setting it on fire.

Fusaro was not wearing a seat-belt and was thrown from the car, where McNamara was trapped inside the burning vehicle. Both pronounced dead at the scene. “He started a business that was very successful. That’s really hard to do in a field that’s so saturated, and at 26 that’s almost unheard of” said friend and co-worker Josh La Torre, who did marketing for LiquidLabs and Keep it 100 E-liquid. Keep it 100 being one of the more prominent eliquids in on the east coast.




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