The eliquid is meant to be "a rich and creamy dessert flavor, with a light strawberry exhale." Is this supposed to be a Strawberry Cream, or Strawberry Milk? Well I can say upon vaping it, I'm not really sure. I'm immediately hit with an off-tasting strawberry. The strawberry reminds me of FA's Red Touch strawberry, where I taste this earthy, out of place off note right on the top. Here is no different, though the strawberry is quite light. The most disappointing aspect of the flavor is the "rich and creamy dessert". Now maybe they have reformulated the recipe since the first time I've had it (because I don't remember it being this bad), but there is an extreme lack of cohesion in this recipe. It's a god damn mess, its full of off notes, and I'm not entirely sure why. Here's my theory. I think they had a great strawberry milk recipe before, but once the DAAP police came, they decided to reformulate, couldn't make it work without a little DAAP, rushed this out, and this is the result. Now it's not all bad. It's a smooth vape, its nicely sweetened, and to its credit, it does have some resemblance of the flavor profiles it claims. Like, there is a noticeable cream and a noticeable strawberry, but they're just so haphazardly put together that it turns me off completely. And that's my biggest critique. Things are all out of place, there's absolutely no cohesion whatsoever, and it's way too expensive for what you get. I can see why I don't really see this stuff on shelves anymore.