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Why is my ejuice harsh?

One of the most common questions asked in DIY ejuice mixing. In the forums we might see that question asked over and over again. At the end of the day it's a very simple fix to a simple problem. Just make sure to check these few things. 

1. Make sure your Nicotine you're using is good quality, not expired, not oxidized, and has a very clean "taste" to it. Test your nicotine in a flavorless base if you think you might have some issues with it. 
2. Make sure your recipes are good. If your recipes contain flavorings that are harsh themselves, or you're over-flavoring, or your recipe isn't well balanced, you can have issues with it being very harsh. A lot of ejuice mixers will say their juice is "throaty" and that just means their recipe sucks. Throat hit should come from nicotine and not your recipe. A 3mg recipe should be smooth. 
3. Too much PG, PG sensitive. Some people are more sensitive to PG and if your recipe is not at a good ratio you may feel harshness. This is the easiest fix and all you need to do is tweak your VG/PG ratio to one that is MAX VG or just a higher VG.